InSysX LLC was founded by the Company's Principal, Matt Lawes PhD MBA in September, 2009.His expertise is in the translation of 'hard' parameters - complex technical products and concepts - into readily understood and absorbed 'soft' parameters such as value propositions and customer presentations with 'just the right amount' of technology. He is also a true strategist and systems thinker. The combination of these skill sets permits him to design or audit go-to-market strategies and marketing plans with integration backwards into corporate strategy and forwards into commercial operations.
Full resume available at LinkedIn:
So what does InSysX mean anyway? InSysX is a contraction of “Incisive Systematics”. A systematic gathering and analysis of information combined with our insight allows our clients to make Market Strategy decisions which further their business.